The six things we manage day-to-day for every client. And yes, there's more where that came from.
Advertising & PPC
Full-funnel Sponsored ads across Products, Brands, and Display. Strategy and weekly optimization driven by contribution margin. ROAS alone doesn't pay the bills.
Full-funnel Sponsored ads across Products, Brands, and Display. Optimization driven by contribution margin.
Catalog & Listings
Product detail pages, variation architecture, flat file management, and listing health. Catalogs that rank, convert, and don't randomly suppress themselves on a Tuesday.
Product detail pages, variation architecture, flat files, and listing health that actually stays healthy.
Conversion Optimization
Structured A/B testing across titles, images, A+ Content, and Brand Store. We use data to decide what changes. Not gut feel. Not whatever the last agency thought looked nice.
A/B testing across titles, images, A+ Content, and Brand Store. Data-driven, not gut-driven.
Account Strategy
Growth planning, pricing, promotional calendars, launch sequencing, and marketplace expansion, both US to EU and EU to US. One senior contact who actually knows your business.
Growth planning, pricing, promotions, launches, and US ↔ EU expansion. One senior contact.
Inventory & Supply Chain
FBA replenishment planning, restock limits, storage fee optimization, and inbound shipment coordination. We keep your inventory healthy so you never lose rank to a stockout.
FBA replenishment, restock limits, storage fees, and inbound coordination. No stockouts.
Case Management
Seller Support escalations, listing reinstatements, reimbursement claims, and account health monitoring. The tedious, high-stakes work that most agencies quietly ignore.
Escalations, reinstatements, reimbursements, and account health. The work others ignore.
Three things that make working with Leaven different. Not as a pitch. As a structure.
Our fees are tied to your contribution margin, a direct measure of profitability, not just revenue. When we recommend a price change, a promotion, or a shift in ad spend, it's because the numbers support it. Not to justify an invoice.
CM-share modelWe work with a small number of brands and stay close to all of them. You'll feel that we're there and that we care. Not because it's in the contract. Because your growth is directly tied to ours.
Built on relationshipsWe don't take on anyone. Every client comes through someone we already trust. The fit has to work: personally, commercially, and for our capacity.
By introduction onlyWe're not for everyone, and we're not trying to be. We work with a small number of brands, by referral only. Most of our clients were introduced by someone already working with us.
Leaven /
rhymes with "seven". Bread as a parable for business and life
Leaven is the agent that makes dough rise. Invisible, patient, and entirely unimpressive to look at until the moment it transforms everything around it. You can't rush it, you can't fake it, and without it everything stays flat.
That's the business we're building. The kind of agency you measure by the margin growth, not the pitch deck.
Good things take knowledge, care, and time. We're not interested in growth that looks good in a monthly report and falls apart six months later. We want the kind that sticks.
The croissant standard. Hundreds of alternating layers of dough and butter, built through repetition, precision, and patience. No shortcuts, nothing rushed. Unmistakable, and impossible to fake.
I'm Steven Bakker, founder of Leaven. Dutch by origin, a decade in the US, with a finance degree and a career that wound through boutique agencies, corporate brand strategy, and a unicorn e-commerce start-up. Bakker means "baker" in Dutch, and yes, I ran a microbakery out of my home in California for years. The name isn't just a metaphor.
Most Amazon agencies are built by marketers. Leaven is built around the economics first. The marketing follows. You work directly with me throughout. No handoffs, no rotating account managers.
Steven Bakker
Founder, Leaven Marketing
Finance degree 2009
Netherlands. Reading businesses through the numbers first
Boutique agency 2016
California. Small teams, deep client relationships, real accountability
Corporate marketing 2018
Washington. Brand strategy, positioning, and execution at scale
Unicorn e-commerce start-up 2021
California. Where speed matters and there's nowhere to hide from results
Founded Leaven 2023
California. Bringing it all together, finally doing it the right way
Referral only. If someone you trust suggested we speak, we're already listening.
steven@leavenmarketing.com